Pendants by Weight
the price of silver climbing, we've come up with a good
way to provide customers with nice jewelry at a low price.
We have created pendants that use thin slices of stone and
lightweight silver detail. The stones are large enough to
give the appearance of a bigger piece, but the lighter weight
keeps the price down without sacrificing quality or appeal!
These are sold by weight, but the average price is just
$4, and the average size is about 1-1/2 inches tall by 3/4
inches wide. We only have a few hundred in stock, so get
'em before they're gone!
The rollercoaster continues in the silver market!
You are probably tired of hearing me talk about this, but silver
prices continue to linger at multi-decade
The reason for
the price increase is as simple as Economics 101. Increased demand
drives prices up. So the silver lining to this situation is that
while we may be paying more for the product, the reason for the
higher price is that more people want it.
At Whirled Planet,
we continue to hold existing prices in the face of higher
costs. For now most of the silver on the site is priced at or near
our "old" pricing. Ironically, this price is not much
above our replacement cost, so the moral of the story is stock up
while the prices are still low, because it looks like $14/oz. silver
is here to stay.
many new products to the site. You can see them here.
We have a new shipment of star
lamps, including some new styles and restock of best sellers,
arriving on Monday, May 8.
Also on the
same boat (drum roll please) are our new line of handbags!
The orders placed in January have finally arrived and will be on
the site next week. I am really excited about these new purses and
I'm sure they will be our best line in years.
have been added to the site, so if you deal in beading supplies
or make jewelry, check out the new arrivals. See the findings section
I'm headed to
Thailand on the 16th, so if you have any special requests, please
Science of Display
get a second chance to make a first impression, or so goes the saying.
It's true in personal relations and doubly true in retail.
When a potential customer
walks by your display, you only have a few seconds to catch their
interest. How to do this? By putting your best foot forward, of
displays draw customers in, allowing the opportunity to engage and
interact with you or your staff. Each situation calls for a different
solution. Drive by traffic is much more challenging to engage than
is foot traffic. Mall customers are presented with new stimulus
with each store front while street shoppers may be distracted by
items other than the next shop.
your next window display, consider the goal before you start
selecting products to merchandise. Are you looking to attract a
specific customer, or appeal to a wider audience? What are you competing
against in terms of visual stimulus? Basically, there are (at least)
two schools of thought when it comes to designing your window: less
is more or more is more.
and Laura Ashley come to mind in the former category. The windows
in their stores are generally spare, often highlighting a single
product or grouping. The nice thing about this strategy is that
it makes an impact. There's no competition for customers' attention,
no overstimulation to create confusion. The goal with this strategy
is usually to appeal to a certain customer rather than a broad spectrum.
This method is effective for a relatively narrow demographic like
women aged 26 to 40, for example.
The more is
more concept is meant to draw in a wider range of potential customers.
Department stores like Macy's often use this technique to showcase
the range of products in various departments. The down side is that,
with a large number of products, the customer may not see anything
in particular out of the presentation. With this strategy, a theme
is usually necessary to make it work.
can be particularly difficult to present in displays. These products
sell very well in our stores, but can get lost in the typical window
set up. One of our current windows showcases our beads and beading
supplies under the theme of the workbench. We took a small table
and set it up with beads, tools, an open book, and a half-finished
beading project to look like someone had just stepped away from
a work in progress.
on this, using the less is more theme, is to present a small selection
of rings and earrings in a small, central display with spot lighting.
No diversions, just a simple presentation of nice jewelry pieces.
lost the lease on one of our stores and had to relocate to a new
space. Although it has been a tremendous amount of work, there have
been several definite payoffs. Our new location boasts eight windows
and double glass doors. Four of the windows don't have display space,
so we created a bright, vibrant space inside with natural wood,
lots of light, and spotlight areas that naturally draw the eye.
Our old location was near a busy intersection, so it was hard to
attract attention. We had to put displays out on the sidewalk, and
quickly pull them in when it (often) rained. We left lit star
lamps and lanterns in the windows at night when the interior
was more visible.
In fact, our
lit star lamps are probably one of the best ways to draw initial
interest. We use the stars and hoi
an lanterns shamelessly as eye candy. I have heard from several
of our customers that they too engage in this optical guerilla warfare.
is, literally, your window to the world. Put your best foot forward
by using strategies and mixing things up on a regular basis.
& Chain by the inch
Vietnamese silk purses cheap!
Saris are back in stock!!
or Victorian looks
or symbolic jewelry
of the Site
added since last newsletter
New Arrivals section has all the latest and greatest.
and other textiles with more on the way!
outs section has lots of new items.
you a warm and successful spring!
888-408-0072 toll free (US only)
$150 and get a $7 credit toward shipping. This translates
to free shipping on jewelry-only orders in the US. For other
orders, it's a nice incentive!
You may return any item for any reason.
We have a no-questions-asked policy. If you get something
you don't like, for any reason, just send it back!
All our silver jewelry is guaranteed sterling (at
least 92.5% silver), and whenever possible each piece is
stamped to indicate this. All our stones are genuine.
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