woven wire and silver granulation make this lightweight
ear candy all the sweeter! Wholesale price $8.55
It's been a busy and very eventful month since our
We have added
a ton of new
jewelry designs from several great new sources. These styles
are fresh and clean, and of the highest quality. I ordered them
back in January, so it had been a while since I last saw these designs.
When they arrived, I was once again surprised by the beauty and
perfection of each piece.
The stones used
are second to none, and the finishing really makes each one easy
on the eyes. This new source is always an innovator with technical
methods and has a real handle on quality control, something rare
among Indian manufacturers.
You will also
notice a new category that will have more added shortly. Click on
Jewelry category on the site to see what's new, affordable
we have posted many new designs of our latest
textile additions. Spring is here, so customers will be on the
prowl for lightweight, colorful accessories. We've got them in spades
What has also
made this an exciting month has been the continued action in the
silver market. Both the articles below deal with this issue in some
detail, so please read on.
We also have
received a restock on Vietnamese
Hoi An lanterns and pouches. There are new colors and we are
stocked to the gills with the best selling designs from the past.
Spring and summer are a great time for lanterns as people liven
things up with lighting accents, so don't miss out on this great
We have begun
adding a "suggested retail" to items on our site. So many
people have asked for our guidance on this that we are at last providing
some direction. These prices are suggestions only, but are based
in the real world pricing in our retail shops.
And last but
not least, it looks like our purses are finally on the way. Our
freight forwarder in Delhi has taken receipt of two large shipments,
so look for new additions to this line by the end of April.
you a warm, sunny and profitable spring season.
Silver Price Update, Part II
month we had a short article about silver prices crossing the
$10 per ounce barrier for the first time in 22 years. Much has happened
since then, and not much of it has been positive.
Last week, Barclay's
Bank received prelimary approval from a key Securty and Exchange
Commission advisory committee that sent silver to new highs... yet
again. Silver closed today, April 7, at $12.05. To see the run up
in silver prices, click here
for an easy to understand chart.
To give an overview,
silver has increased by 20% in less than one month, and are up a
33% since January 1. This has many people in the silver jewelry
industry reeling. The suddenness and unprecedented magnitude of
the increase has created waves of panic among silver jewelry manufacturers
and cast much uncertainty into the ordering process for wholesalers
Many have adopted
a "wait and see" attitude that has them kicking themselves
for not buying when prices were at $10 per ounce. For those who
have waited, the price rise has been the source of ever more uncertainty.
Will the silver price continue to rise, or will it top out and decline?
The orders I placed in January were locked in, since they were prepaid,
but new orders will be at these new prices.
All is not gloom
and doom, however. The arrival of the ETF (discussed in the last
newsletter as a primary motivator in the current price rise) may
actually send prices lower. According to Tim Evans of IRF Markets,
"the introduction of commodity-oriented ETFs 'quite often occurs
at market tops." The old adage "buy on the rumor, sell
on the news" may be applicable here, as many speculators may
well pull out once the ETF is approved. That might usher back the
"good old days" of March when the cost of an ounce was
For an interesting
article published April 7, 2006 by MarketWatch, click here.
Silver with a Higher Price Tag
you tell your customer if they ask why your silver prices are
All this talk
of rising silver prices has probably got you wondering about silver
jewelry and what will happen with the retail market. It's no coincidence
that I have been pondering this very concept, since we sell wholesale
on the web and retail in our two brick and mortar stores.
I am very concerned about is how customers will react to prices
that are much higher than what they are used to paying. Most customers
that walk into our store have an idea what a particular item "should
cost." The surroundings help determine that value: an upscale
boutique can charge more than a flea market vendor for an identical
What I don't
want to happen is, when a customer asks to see a ring, that they
try it on, see the price, then say "thanks" and walk
out. It is vitally important that the customer be educated about
the silver market and its ramifications.
If I don't
pass on the information about price increases, the customer walks
out with the impression that my store is expensive.
10 other stores with similar silver pricing, their perception
of what that ring "should cost" has probably changed,
but their perception of my overpriced store has most likely not
been overwritten by the new information. In fact, I may have great
prices, but to that customer I am the expensive place, and she
tells her friends just that when my store is mentioned.
I could approach the situation proactively and change the customer's
perception even if I don't save the sale. When she tries on that
ring, I mention how the cost of silver has almost doubled in the
last year. I might talk about how difficult it has been to keep
retail prices down in the face of rising costs, or make a joke
that that I wish I had bought a bunch before the price went up.
happen in the customer's mind when I do this. First, she now has
"insider information" from her local jewelry source.
She may not believe me, but you can bet she will make a mental
comparison at the next shop, and the next. She will also likely
offer the information up during drinks if the topic presents itself
by way of fashion or shopping conversation.
fact that I planted the seed with her about the price increase
keeps me from automatically being put in the category of "overpriced
shop." Again, she will probably check around to see if what
I have said is the truth, but once my comments are proven correct
she will uncheck the box marked "too expensive" in her
mental checklist. With a few simple words I have saved a customer
even if I have not made a sale.
And what will
happen if, as some predict, silver prices go from the current
$12 per ounce up to $20 an ounce? My thought is that silver is
still very affordable even at that price when compared to gold.
We may lose some demand, but I think the customer that buys moderately
priced silver jewelry will still be willing and able to afford
it even if the price goes up some more.
in this newsletter, we discussed the concept of "selling
with a story." It bears repeating here. When a customer asks
about a particular product in our store, we present it to them
for examination with a quick little snippet that explains it and
makes it more appealing. "That bracelet is hand made in India."
"Those earrings are from the Karen Hill Tribe in Northern
Thailand. They use high content silver, so instead of 92.5% silver
they use 95% - 97% pure silver." We have lots of little point
of purchase displays in our store that show photos (often from
the internet) of the product being made, and give a little background.
With the obstacle of higher silver prices, a little story goes
a long way.
For our part,
we will continue to search for ways to provide quality products
at a reasonable price. We are working with our suppliers to make
the jewelry using less silver while still maintaining quality
and appearance. On the 11 gram ring shown above, if we can make
it using 1 gram less silver, we can potentially cut the price
by almost 10% without any outward change in appearance or quality.
Spring and Summer
or Victorian looks
postcards, promo material or stamps
set in ladylike silver frames
or symbolic jewelry
of the Site
added since last newsletter
New Arrivals section has all the latest and greatest.
outs section has lots of new items.
Saris are back in stock!!
and other textiles with more on the way!
you a warm and successful spring!
888-408-0072 toll free (US only)