up for Stockin' Stuffers
We've just gotten new shipments in of the Hill Tribe
Silver, pendants and rings by the gram, and assorted best selling
the past week we've also added almost twenty new designs of limited
stock necklaces and earrings. These are more of our Tucson merchandise
that have never been added to the site. I will be adding even more
of this great merchandise at great prices over the next week or
Don't miss out
on our 20%
off special on star lamps. Christmas is known around here as
"star lamp season," so take advantage of these fun lamps
now at an even better price!
I'm still waiting
on restocks of our textiles. I expect a new shipment in about two
weeks of our best selling "thelli bag," among other things.
have customers ask for stones that haven't been "treated."
With trends like simplifying your life, feng shui, and "going
organic" gaining mainstream approval, it's no wonder this concept
would find a place in the jewelry world. The idea that something comes
straight out of the ground and into a ring has a certain pristine
But after years
of dealing with jewelry and gems from all over the world, I have
discovered that there is no such thing as an unaltered gemstone.
I can already hear cries of "foul" coming to me through
the ether, so let me explain why I believe this and why I think
this actually a good thing.
For the sake
of this discussion, we are referring to what is commonly called
"commercial grade" gemstones: semiprecious stones that
are moderately priced and used in large quantities. Rainbow moonstone,
labradorite, all the agates (like onyx, chalcedony, carnelian, etc.),
jasper, jade, peridot, citrine, garnet, amethyst, iolite, lapis,
quartz, some topaz and a handful of other stones that we carry are
all used by the jewelry trade in vast quantities.
stone in your ring still has the dirt on it from the mine, has not
been polished, tumbled or cabbed, it has been enhanced. For thousands
of years, man has made gemstones more attractive by carving, drilling,
cutting and setting them in jewelry. Just polishing a stone is a
form of enhancement. Gemstone enhancement is in fact what we have
come to expect.
Like any technology,
the procurement and processing of gemstones has undergone change
over time. Mining techniques have improved to increase productivity
and quality. Likewise, techniques used to improve the appearance
of gemstones have also become more sophisticated. Enhancing stones
is nothing new, and enhancements are market driven. Most people
wouldn't be happy with un-enhanced jewelry.
You may be thinking
about a certain stone dealer or jewelry vendor you have bought from
in the past that offers a promise or guarantee regarding his or
her stones. Consider that the vast majority of the stones used in
commercial jewelry making come from places like Brazil, China, India
or Russia, where there is a huge economy of scale happening. There
is no "provenance" as antique dealers call it. Police
refer to it as a chain of custody. Whatever name you give it, there
is no telling exactly what has happened to a particular piece of
rock once it enters the vast confluence of the commercial gemstone
So there is
no way to trace exactly what has happened to the stone between when
it was plucked from earth to when it was set in jewelry. You can
perform tests that will tell you if it is dyed or irradiated, but
even then you can't be sure because many of the treatments are not
the price involved in most of these pieces: $2 to $20 for items
on our site. If we dealt in diamonds and sapphires, we could possibly
trace the path a particular stone took from mine to market, but
not for the lesser priced stones. Tests for enhancement cost more
than the stone itself!
What is the
net result of enhancement? Nice looking stones that feed the demand
for good quality, appealing jewelry at an affordable price. Technologies
like heat treatment, irradiation, dying, etc., are not deceptions.
They are not meant to trick an unsuspecting public into paying more
for a lesser quality piece. Quite the opposite, treated stones are
inexpensive but often look as nice as much more expensive specimens.
When asked if
a stone has been treated, we say that all stones are treated in
one way or another. Then we turn what is a potentially negative
conversation into a positive one by giving information to the customer
that reassures them, that is honest, and that ultimately makes them
feel empowered because they feel more connected to the process.
Last month I
talked about selling with a story, and this concept of enhanced
stones is a perfect example of how you can use the power of information
to make a sale. In the end, the consumer is looking for a good quality
piece that is appealing to their personal taste and that fits their
Topaz and Citrine
Topaz derives its name from one of two sources-- it might be derived
from the Sanskrit word tapas meaning fire, or from the Island of Topazos
in the Red Sea. In ancient times, the figure of a falcon carved on
topaz was thought to help acquire the goodwill of kings, princes and
comes in a wide range of colors, from colorless (the most common)
through light blue to golden orange and even pale red (the most
highly prized color). Modern technology allows us to make in the
lab what occurs only rarely in nature. Blue topaz is generally clear
topaz that has been heat treated or irradiated, while green and
multicolored Topazes are coatings applied to clear Topaz.
believed that topaz was colored with the glow of the mighty sun
god Ra. They made topaz into amulets with the power to protect the
faithful from harm. The Romans associated topaz with Jupiter, also
is god of the sun.
It is said that
you should only wear Topaz if you wish to be clear sighted. Legend
has it that it enhances both clarity and eyesight! Ancient Greeks
said it was useful to increase one's strength and could make a person
invisible in times of emergency. Topaz is also said to cure insomnia,
asthma and to stop hemorrhaging.
the Portuguese Crown, contains a giant specimen that is said to
be the most famous piece of Topaz. It was originally thought to
be a diamond.
blue Topaz is found in Texas and the Ural Mountains of Russia. Colorless
Topaz, used for enhancement into blue Topaz, comes from mines in
Brazil, Sri Lanka, Nigeria and China.
is yellow quartz, with a Mohs scale hardness of 7. The name is derived
from the old French word for lemon, "citrin." Quartz is
the most abundant mineral comprising about 12% of the Earth's crust.
It is found in all three types of rocks: igneous, metamorphic and
sedimentary. Primarily mined in Brazil, it is more common and thus
much less expensive than the similar appearing yellow topaz or yellow
sapphire, which it is sometimes sold as by unscrupulous dealers.
are thought to be stimulated by this sunny yellow stone. It is thought
to enhance creativity and intuition, and to bolster self confidence.
New age practitioners also say it inspires warmth and prosperity,
as well as assisting in the the realization of personal goals. Healers
say it should be used in times of stress or when a decision is being
made as it helps to calm the mind and improves insight. Powerful
On a physical
level, Citrine is used as a cleanser. It is meant to cleanse the
body of toxins and help in the regeneration of tissues. Many believe
it is essential in maintaining the health of the digestive, circulatory
and urinary system. Other properties ascribed to this beautiful
stone include relief from the effects of radiation and chemotherapy,
and as an assistant in the absorption of antioxidants.
of the Site
20% off all star
Arrivals section has all the latest goodies.
Tribe Silver: Handcrafted silver
jewelry from the Karen Tribe in Thailand.
are the birthstones of the month,
New additions to the Tucson Blowout necklaces
Lots of new CLOSEOUTS!!!!
It's time to
get fired up for Christmas. We're stocked to the gills and hope
things get started with a bang. Forecasts are for an even stronger
season than last year's record breaker!
888-408-0072 toll free (US only)
Rich browns, mother of pearl and silver are
all found in this one shell from S. Africa. $6.50
Magical optical quality, like translucent
moonstone, these earrings are stunning. $6.50
You may return any item for any reason.
We have a no-questions-asked policy. If you get something
you don't like, for any reason, just send it back!
All our silver jewelry is guaranteed sterling (at
least 92.5% silver), and whenever possible each piece is
stamped to indicate this. All our stones are genuine.
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