Made in Vietnam, this fun silk purse has a rattan handle and
woven patch embroidered to the front. It is lined with satin,
has a zip closure, zip cel pocket inside, and comes in green,
black, orange or pink. Great price: $7.75
The hurricane season is almost over, and as
everyone knows it has been devastating to several US states. As
promised in our September newsletter, we donated $1080 to Habitat
for Humanity and their Katrina relief effort. Habitat for Humanity
builds houses for people in need of housing.
Here is a link
to a great site with lots of information on the various charities
assisting in the relief efforts: http://www.networkforgood.org
This month marks the beginning of the Holiday season.
The biggest sales month of the year kicks off the day after Thanksgiving.
Being prepared is the name of the game. Nobody wants to be caught
off-guard, but you also don't want to end the season with a bunch
of left over merchandise.
got a short article below with the forecast for the 2005 season.
I've also written a longer
article which can be found on our site that lists several tips
for ensuring success. Some of these are probably no-brainers, but
others may not be so obvious.
My trip to Indonesia
last month was a great success. I spent ten days living on a boat,
traveling from one world-class surf spot to another! After that,
I spent a couple of days in Bali. This was my first trip there,
but I had some connections so I found some pretty cool jewelry.
We also got
a new shipment of great handbags from our supplier in Vietnam. These
purses are already selling well in our retail stores, so I can
recommend them without reservation.
I am off to
Thailand on Thursday, Nov., 3. I'll be continuing with the shell
and organic jewelry theme. The trends call for these items to
continue on through next summer, so I feel confident in buying them
Definition: The day after Thanksgiving in the US.
Usage: One of the biggest holiday shopping days. The
day many US consumers begin Christmas shopping. The day is heavily
promoted by retailers.
Origin: The origin of Black Friday comes from the shift
to profitability during the holiday season. Black Friday was
when retailers went from being unprofitable, or "in the red,"
to being profitable, or "in the black", at a time when accounting
records were kept by hand and red indicated loss and black profit.
A decade ago, starting the holiday off with a sale
was unheard of. Now it is de-rigeur as competition heats up between
mass marketers like Walmart, internet sellers and mom-and-pop retailers.
It is estimated that internet sales will grow from $20 billion to
$25 billion this season. That's a hefty chunk of change, although
it actually only amounts to 5% of the total amount consumers will
spend this year.
competition, spiraling energy costs, and the busiest hurricane year
on record: so what is a humble store owner to expect?
in a nutshell, is cautious optimism. According to The
Conference Board, an independent economic analysis and research
organization, high energy prices and the effects of Katrina and
Rita are likely to take a toll on the US economy in the fourth quarter.
Although these events will not trigger a recession, look for a slight
slowdown until the first quarter of 2006.
But that's pretty
much the worst of it. According to Richard Feinberg, director of
the Purdue University Retail Institute and Center for Customer-Driven
Quality, consumers will likely spend two to six percent more this
holiday season. Retailers will see an actual uptick of only one
to four percent though, once higher energy costs are factored in.
Feinberg says we should anticipate fewer trips to the mall as shoppers
conserve gas, "Retailers realize that fewer visits by consumers
because of high gas prices mean they must offer bargains, sales
and promotions designed to 'compel' spending."
And this season
look for a shift in gift-giving practices. The answer to the questions
"what do you get for the person who has everything" is
"something they will appreciate." Seems like no answer
at all, really, but the latest trend in gift-giving is "experience"
or service gifts. Broad categories for this "gift-shift"
are services like spa visits or massages, entertainment activities
like movie passes, charity items gift cards the person can donate
to their favorite cause, essential items like gas cards or grocery
certificates, and social oriented purchases such as restaurant gift
continuing but increasingly important categories are gift cards
and cash. While the main recipients of services and gift cards will
be baby boomers, teens will be the typical demographic for cash.
Either way, about 20% of those purchases go back toward apparel
and gifts, according to independent retail consultant Annette McEvoy
during a presentation at the New York Fashion Institute of Technology.
despite some challenges, this season looks to be slightly better
than last year in terms of overall spending. In order to get your
slice of the holiday pie, be prepared: check my
article on five simple steps you can take to make your holiday
season more successful.
Five Easy Pieces
to Holiday Success:
yourself from the competition though unique products, price points
and quality staff
a reason to come to your store: promotions, discounts, incentive plans
effectively to remind customers and alert them to incentives
up so customers are attended to and feel wanted
out the article
on our site for a more in-depth discussion of these topics.
Fall and Winter
or Victorian looks
postcards, promo material or stamps
set in ladylike silver frames
of the Site
Arrivals section has all the latest and greatest.
Style shell and organic jewelry.
Purses should not be missed.
jewelry is hot!!!
Please let me
know if you have any thoughts or suggestions on what we can do to
improve. We are always open to new ideas and constructive criticism.
888-408-0072 toll free (US only)
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least 92.5% silver), and whenever possible each piece is
stamped to indicate this. All our stones are genuine.
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