newsletter is going out a bit early because I will be in Tucson
starting January 27th. Our office will be open and orders processed
as usual, so not to worry. If you are planning to be in Tucson for
the Gem and Jewelry Show, please visit us at Gem Mall, Booth 301
from January 31 to February 13.
special, 20% off all orders over $150, is still going on. There's
still almost a week left before the end of our best promotion of
I'll be putting a huge amount of new jewelry on the site: the unsold
merchandise from Tucson. These specialty items will be priced low
to move quickly. I'll send out a brief email to alert everyone once
they are up and available.
The Allure of Amethyst
is the birthstone for February and the anniversary stone for the
6th year of marriage.
There is a Greek
myth associated with this purple colored member of the quartz family,
from which the stone derives its name. Dionysius, the Greek god
of intoxication was angered one day by a mortal and vowed to take
out his rage on the next mortal that he saw. Along came a beautiful
maiden named Amethyst, on her way to pay homage to the goddess Diana.
Dionysius created some fierce tigers to do his dirty work, and as
they were about to pounce on the unsuspecting young woman, Diana
intervened. She turned Amethyst into a stunning quartz statue, making
her impervious to the claws of the tigers. Upon seeing the beautiful
statue, Dionysius wept tears of wine that stained the statue purple.
As a result,
it has long been held that amethyst protects one from intoxication.
It is still a symbol of sobriety for those who wear it. Some even
say it will prevent baldness (I
should be so lucky)! It was also thought to encourage celibacy,
and since the Middle Ages it has been popular with members of the
purple, has also been associated with royalty. The crown Jewels
of England feature many large amethysts, among other stones.
It is the most
important member of the quartz family for jewelry making. This stone
ranges in color from lilac to deep purple. The darker the colors
are considered more valuable. Amethyst is mined in Brazil, Uruguay,
Bolivia and Argentina and some African countries. Brazilian amethyst
tends to come in larger sizes, but the African variety is most often
of a darker color. Some very dark amethyst is also mined in Australia,
but these come mostly in small sizes.
a strong, durable stone. It goes well with both casual and formal
attire, so it can be worn every day in almost any situation.
We carry a huge
of jewelry in Amethyst. It is second in popularity only to Rainbow
& Jewelry Show
This is the largest
gem and jewelry show in the country, and possibly in the world.
The whole town of Tucson becomes one big jewelry show with wholesale
exhibitors from all over the world displaying their wares at very
competitive prices. At the show, which is held at more than 30 venues
around town, you can find everything from crystals and fossils to
beads to finished jewelry. For more info, visit http://www.tucsonshowguide.com/tsg/
We will be exhibiting
in the Gem Mall, booth #301. We are bringing in over 300 lbs. of
silver jewelry specially made for this show. Many of the items displayed
will be one-of-a-kind pieces. Special care has been taken to produce
the highest quality goods, most of which will be sold by weight.
Please call 888-408-0072, or email
us if you need info.
Be my Valentine...
Day is just around the corner. For retailers, it represents a small
uptick in an otherwise slow winter quarter. The post holiday doldrums
can be broken, if only for a week or so, with a well-presented promotion
geared toward this holiday.
So we know Valentine’s
Day is for lovers, but what are the origins of this holiday? Gifts,
candy and flowers are exchanged every February 14th in the name
of St. Valentine, but who was this guy?
There are at
least three saints recognized by the Catholic Church named Valentine
or Valentinius. The history of Valentine's Day is lost to the ages.
One legend contends that Valentine was a priest who served during
the third century in Rome. When the emperor decided that single
men made better soldiers than those with wives and families, he
outlawed marriage for young men -- his crop of potential soldiers.
a priest in the young Christian church, defied the emperor and continued
to perform marriages for young lovers in secret. When Valentine's
actions were discovered, he was ordered put to death.
says that Valentine was killed for helping early Christians escape
harsh Roman prisons where they were beaten and tortured. According
to one legend, Valentine actually sent the first 'valentine' greeting
himself. While in prison, Valentine fell in love with a young girl
who visited him during his confinement. Before his death, he wrote
her a letter which he signed 'From your Valentine,' an expression
that is still in use today.
truth behind the Valentine legends is murky, the stories certainly
emphasize his appeal as a romantic figure.
packaging your promotion can really help sales. Groupings of similar
items works very well. Our nesting
silk bags from Vietnam are inexpensive and offer a three-in-one
gift that is appealing and useful. We also have matching
bags for evening or everyday use.
sort of packaging simplifies the process, especially for those with
limited imagination or gift wrapping skills. Our silk
sari coin purses are a great way to package small items for
the customer looking for a quick solution to the Valentine's Day
Hope to see
you in Tucson in February. Be sure to take advantage of our 20%
off sale this month... This is our best deal of the year!